articles
When computers needed books
Anne Trubek at GOOD Magazine has Good Magazine us that computers needs books too, at least in order to provide the metaphors human’s needed in order to apprehend how to use them:
As my “spot the metaphor” game intends to show, we understand computers through the imprimatur of books. When those first Dells and Apples started rolling off the assembly line, us early adopters needed some help understanding them. We needed something familiar with which to navigate, conceptualize, and just plain figure out these then-revolutionary devices. So we drew upon books to structure our gradual accommodation to computers (bookstores, too: why do you think we “browse” a website?”). After all, it took centuries for people to get comfortable enough with the the codex to finally give up (almost) on the scroll.
But now that we are as familiar with screens as we are with rectos, what next?
Trubek acknowledges she doesn’t have the definitive answer, but she’s already made a useful point—reading arches maybe a little higher over human activity than is often acknowledged.
Comments
And not always in derogatory, McLuhanish ways, either.
– M. F. McAuliffe (03/01 11:56 PM)
All the metaphors are fascinating.
“Browse” is actually a grazing-here-and-here, moving on in a hap-hazardish way from one nice munchie to the next metaphor (as in cows, which used to “browse” fields of grass).
C16th Fr. “broust” = “young shoot”.
And all those lovely files and folders are from the late C19th-early C20th office with its need for transaction records and histories; the file-drawer / filing-cabinet gives you the nested folders / directories of computer content navigation… (And here, of course, we are sailing the seas by using the stars or the local coast or the colour of the water or confluences and conflicts of the currents, we are boating or shipping…)
(Oh Lord, they should never have taught me those languages or sent me to work.)
– M. F. McAuliffe (03/02 11:13 PM)
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Commenting is not available in this section entry.I ran Soft Skull Press, now an imprint of Counterpoint, from 2001 to 2007 and ran the imprint on behalf of Counterpoint until early 2009. Here's why I left. I'm now consulting on how to reach readers (details here) and developing a start-up called Cursor, a portfolio of niche social publishing communities, one of which will be called Red Lemonade. read more »
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